Expert PPC & SEO Services That Drive Real Business Growth.
I help South African businesses and marketing agencies increase revenue and ROI with data-driven Google Ads and SEO strategies, backed by over a decade of experience.
My Approach
A senior Paid Media and SEO Specialist with over a decade of experience driving measurable growth for B2B, B2C and eCommerce clients. I partner with marketing agencies and SMEs to increase lead generation and revenue through expert management of Google Ads, Microsoft Ads, and organic search strategies. Specializing in campaign optimization, budget management, and data-driven strategy to maximize client ROI.
Portfolio of Evidence
Proven results for clients across various industries
1
SA HIGHER EDUCATION PROVIDER
Challenge: Required rapid student enrollment growth and needed to scale ad spend from R3.2M to R8M while increasing efficiency.
Solution: Executed a multi-year strategy involving deep market analysis to find new audiences, launching targeted campaigns for new courses, and leveraging PMax.
2
NATIONWIDE US DAYCARE FRANCHISE
Challenge: Rapid expansion caused Cost Per Conversion to inflate by 15% to $238, threatening the profitability of their scaling efforts.
Solution: Executed a full account restructure and implemented a portfolio-based tCPA bidding strategy to regain control and optimize efficiency.
3
UPMARKET LEATHER BAGS E-COMMERCE
Challenge: The client’s ROAS was stagnant and needed a significant boost to improve the profitability of their e-commerce store.
Solution: Executed a full account restructure and I restructured their Google Shopping campaigns, optimized the product feed, and launched PMax campaigns targeting high-intent shoppers.
Certifications
- Google Ads Certifications (All including Analytics)
- International Computer Driving License
- HubSpot Inbound Marketing Certificates
- HubSpot Delivering Client Success Certification
- HubSpot Client Management Certification
- Customer Experience Management Certification
Skills
- Platforms & Tools: Google Ads, Microsoft Ads, Meta Ads, Google Analytics, Google Search Console, SEMrush, Microsoft Clarity, Hubspot, Optmyzr.
- Core Competencies: Paid Search (PPC), Search Engine Optimization (SEO), Paid Social, Campaign Strategy & Development, Budget Management, A/B Testing & Conversion Rate Optimization (CRO), Client Reporting & Communication.
- Professional Skills: Project Management, Team Leadership, Client Strategy.
Google Ads Management
Drive immediate, high-quality traffic and leads with expertly managed campaigns. From keyword research to bid optimisation and ad creation, I handle every detail to maximize your return on investment.
Search Engine Optimisation (SEO)
Increase your organic visibility and build a long-term asset. I focus on on-page, technical, and content strategies to rank higher for the keywords that matter to your business.
Paid Social Media (PSM)
Target your ideal customers on platforms like Facebook, Instagram, and LinkedIn. I develop and manage paid social campaigns that build brand awareness and generate qualified leads.
Over a Decade of Digital Marketing Expertise
For the last 12 years, I’ve been dedicated to mastering the art and science of digital marketing. My passion is simple: using data to connect businesses with the right customers and drive tangible growth.
My journey has taken me through various roles, from hands-on specialist to strategic leader. As a Paid Media Manager, I built and led a team, overseeing complex Google and Facebook campaigns for a diverse portfolio of clients. More recently, as a remote Paid Media Strategist for a US-based agency, I managed high-stakes international accounts, delivering weekly insights and strategic initiatives to drive client success.
This experience has given me a unique perspective on what truly works. Now, as a freelancer, I bring this depth of knowledge directly to my clients, offering a dedicated, results-focused partnership.
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